Metrics For Brands

How Do Shoppers Engage With Your Brand?

How many customers pass your product? How many people stop? How long do they stop and what do they look at? What percentage buy your product? Zoom Digital Can show you.

We Measure:

  • Customer Flow and Direction
  • Dwell Times
  • Impressions on Products and POS (Number of Times)
  • Response Times
  • Opportunity-to-See (OTS): Total Traffic in Proximity of Media

Key Benefits For Brands:

  • Track shopper paths through category
  • Capture duration of interaction with own and competitive brands
  • Optimize plan-o-grams based on learnings
  • Understand conversion rates at brand and category level
  • Optimize assortment, number of SKU’s and pack sizes
  • Drive retailer engagement levels via demonstrable growth in the overall category sales & value
  • Optimize shelf stand-out and packaging impact
  • Increase category share via accurate measurement of investment vs. results
  • Measure interactions with promotional messages to help build brand equity
  • Allows for testing of different campaigns ensuring only the most effective are implemented in-store
Media

Track your media effectiveness - see what's hot and what's not in real-time.

Retailers

How do shoppers interact with your store? Measure in real-time.

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