Meet Zoom Digital
Our Technology
Zoom Digital's solutions enable clients to track and measure in-store performance on a real-time basis. Our clients can measure customer engagement from start to finish; what path they take, where they stop, what attracts their attention and how long for. Products, POP displays, service areas, messages, Zoom Digital can measure time and response for all customer interactions within the retail environment.
Our business intelligence tools integrate to transaction level with EPOS systems and allow benchmarking of sales data against KPI's and customer interaction objectives.
The shopper's right to anonymity is paramount to us, no video is recorded nor is any personally identifiable data collected unless authorized. We apply video masking techniques so that the shopper's identity might be protected. Where possible we use simulation technology rather than directly tracking in order to minimize any concern relative to privacy.
