Metrics For Media

Enter Into the World of Dynamic Visual Marketing

With Zoom Digital, transform your digital signage into an integrated marketing and merchandising system which targets, engages and drives interaction.

We Measure:

  • Opportunity to See
  • Media Conversion Rates
  • Shopper Demographics
  • Impressions (numbers and times)
  • Dwell Times

Key Benefits For Media:

  • Maximize in-store media’s potential to influence sales by quantifying its impact or compare its performance with more established forms of communication
  • Capture real time audience data which puts a realistic value on a particular media location
  • Understand differences between particular types and lengths of message and create accurate benchmarks to enable optimization at campaign planning stage
  • Track the impact a message has on sales and whether other factors like time of day or day of week, influence performance
  • Provide information on usual shopper paths which enables optimum siting and facing towards customer flows
  • Ability to sell impressions instead of spots, guaranteeing a particular level of campaign performance
Retailers

How do shoppers interact with your store? Measure in real-time.

Brands

How does your brand compare against your peers? Find out in real-time.

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