Zoom Digital News
EnQii Selects Zoom Digital as Their Metrics Partner for Asia
10 November 2008
HONG KONG— EnQii, one of the World’s largest digital screen network and content providers announced today that they were partnering with Zoom Digital for all their metrics needs in Asia.
EnQii spokesman Joe Rossi, President EnQii Asia said:”We’ve been working with the Zoom Digital team for a couple of years now and they’ve developed an excellent measurement product supported by a first class real-time reporting package. It’s just what our customers have been demanding”.
Zoom Digitals’ Business Director, Valentina Tudose, commented:
“Our whole business was founded upon the idea of delivering metrics that both prove & improve the value of media networks. EnQii has engaged us to provide the complete metrics and analysis package for their digital content platform across Asia.”
The partnership was launched at the ICSC exhibition in Macau and EnQii and Zoom-Digital are now engaged with a variety of retailers and mall owners in delivering customizable solutions to meet their business needs.
Valentina Tudose says: “Zoom Digital has full OVAB compliance, which demonstrates that we take seriously the need for common industry standards and are committed to an open, transparent and best-in-class solution.
OVAB have worked with some of the biggest names in the media business to create a new industry standard that is helpful to both media buyers and sellers, as it establishes common ground upon which to value the new digital media and provides a basis for price and performance comparison. By creating an on-going framework that allows comparison between new digital media and other established reporting systems, media folk now have better tools to plan complete, integrated campaigns.”
Zoom Digital welcomes this initiative, as it allows media owners to compare both the performance of their media offering with the rest of the market place as well as setting standards for metrics provision that will ensure that the digital medium will attract its rightful share of media budgets.
Zoom Digital delivers accurate and reliable media performance data in real time and in a cost effective way.
Valentina Tudose added: “We actually go beyond today’s OVAB requirements and already meet their next phase, the ability to evaluate specific content. In keeping with our full compliance, we have standard operational practices that are open to audit, as are our quality control procedures.”
Zoom Digital and Enqii Exhibit at ICSC Asia Expo 2008
14 October 2008
Zoom Digital in partnership with Enqii exhibited their joint offer at the
ICSC Asia Expo 2008 hosted by the Venetian Hotel in Macau between 14th and
16th of October. The booth showcased the flexibility of the Remote Transfer
technology brought to Asia by Enqii as well as the ability to measure all
kinds of shoppers' interaction with digital signage in various retail
environments courtesy of Zoom Digital. The newly launched Gender Recognition
algorithms allow for automated content adaptation to the gender of the
viewer and can dramatically improve digital signage effectiveness.
