Zoom Digital News
Zoom Digital present their latest interactive solution at Kinetic O-O-H Media Roadshow in Beijing and Shanghai
29 May 2008
Kinetic China Out-of-Home Gallery events in Shanghai and Beijing introduced Zoom Digital In Store Measurement Technology to the China Market. The roadshow featured new technology applications within the Out-Of-Home industry and recognized that metrics is a critical component to media planning and sales. Zoom Digital measurement is supported by real-time reporting which provides a new layer of understanding of OOH media impact on consumers.
Zoom Digital Features at "Verge"
17 April 2008
Zoom Digital In-store Measurement Technology was featured at ‘Verge” Ogilvy & Mather’s Asia Digital Forum in March 2008 in Hong Kong. Alongside other exciting technologies in the digital marketing arena Zoom Digital’s solutions attracted the attention of large corporations with interest in metrics for Out-Of-Home applications like Reebok, KFC, Smartone Vodafone, Venetian Macau as well as agency executives from several Asian markets. Zoom is currently in discussions with several partners to use our measurement solutions to generate retail insights and deeper understanding of how shoppers interact with brands at the point of purchase.
