Metrics For Retailers

How Do Shoppers Interact With your Store?

How many shoppers enter your store, where do they go once inside? How long do they wait to be served? How many just leave without buying?

Zoom Digital can show you.

We Measure:

  • Store Traffic
  • Shopping Path
  • Aisle Penetration
  • Dwell Times
  • Wait Times
  • Queue Length

Key Benefits For Retailers:

  • Insights on how to sell more, more often, thereby enhancing profit / SQM
  • Enhanced understanding of shopper paths, turn points, category adjacencies and order of category shopped
  • Enable real time monitoring of conversion rates at the store, category and individual product when EPOS data is available.
  • Measure impact of messages and offers in store
  • Match suitable staffing levels to consumer flow
  • Enhance overall service levels and customer experience
Media

Track your media effectiveness - see what's hot and what's not in real-time.

Brands

How does your brand compare against your peers? Find out in real-time.

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